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The amount of books out there is increasing daily, meaning an author's competition for simply getting that click or pick up, is terribly high. Making a good first impression is as vital to a book as it is to a person going to an interview or making a public appearance. To convince consumers to spend their money, indie authors and publishers must be willing to do the distance when it comes to a great book cover. Don't worry, that doesn't always mean spending a lot of money if you aren't artistically inclined. It means doing your research, finding the right cover designer for you and your book, and collaborating well to come up with a design that is both marketable (knowing what's hot in the genre, what works and doesn't work), and will stand out. Go the distance for your cover and it will go the distance for you.
For more, check out my website: McCorkle Creations